Ron Betist

Born in Amsterdam in the middle of summer 1958, Ron naturally has a sunny character too.

With a father heading the motorbike division of the Amsterdam police force between the sixties and the eighties, Ron grew up with oil in his veins and petrol in his head.

Riding bikes was all he could dream of as a young boy. Illegally riding his father’s BMW at the age of 12, his dad’s colleagues seized him and impounded the bike. A surprised father saw his colleagues riding his own bike to the police station.

After riding police bikes for nearly seven years, Ron moved on mid-eighties to a commercial life in international entertainment for nearly two decades. He became an expert on marketing and sales the last ten years specializing in B2B lead generation.

But that’s ‘just’ his profession. Motorbikes and everything surrounding it is his true passion. He has been [legally] riding for nearly forty years and has had many different sets of wheels. He loves the design and technique of Ducati, the classiness of BMW and the bulliness of Harley Davidson. However, Ron has a British heart:

“I am married to Triumph, but Norton is my mistress”, he will answer when asked about his preferences. Ron is much more a rider than a technician. With a sound understanding of the technique, he can ‘read’ a bike. Taking it apart is not a problem for him, but putting it back together is. So, don’t leave him alone in your shed with a wrench in his hand…
Riding it is and that’s what he lives for.

Whatever the bike or whatever the conditions he will “Always ride in style”.

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