WHEN AN ITALIAN DESIGNER starts redesigning motorcycles you better pay attention. We traveled South to the mid sized (50K inhabitants) town of Pordenone (North East Italy) to interview the protagonist of this post. There we met him at the workshop of his own company ‘La Motocicletta’. While … [Read more...] about Mediterranean Blue BMW R80 by La Motocicletta
Ron Betist
Born in Amsterdam in the middle of summer 1958, Ron naturally has a sunny character too.
With a father heading the motorbike division of the Amsterdam police force between the sixties and the eighties, Ron grew up with oil in his veins and petrol in his head.
Riding bikes was all he could dream of as a young boy. Illegally riding his father’s BMW at the age of 12, his dad’s colleagues seized him and impounded the bike. A surprised father saw his colleagues riding his own bike to the police station.
After riding police bikes for nearly seven years, Ron moved on mid-eighties to a commercial life in international entertainment for nearly two decades. He became an expert on marketing and sales the last ten years specializing in B2B lead generation.
But that’s ‘just’ his profession. Motorbikes and everything surrounding it is his true passion. He has been [legally] riding for nearly forty years and has had many different sets of wheels. He loves the design and technique of Ducati, the classiness of BMW and the bulliness of Harley Davidson. However, Ron has a British heart:
“I am married to Triumph, but Norton is my mistress”, he will answer when asked about his preferences. Ron is much more a rider than a technician. With a sound understanding of the technique, he can ‘read’ a bike. Taking it apart is not a problem for him, but putting it back together is. So, don’t leave him alone in your shed with a wrench in his hand…
Riding it is and that’s what he lives for.
Whatever the bike or whatever the conditions he will “Always ride in style”.
BMW Motorrad’s R 18 “Big Boxer”
More throttle! The most powerful BMW boxer engine of all time with historical roots and full torque. We love it when a plan comes together. Clearly the heart of this monster is beating fiercely already! (see video) "Motorcycling in its most authentic form: instinct over mind, technology not for … [Read more...] about BMW Motorrad’s R 18 “Big Boxer”
‘The hairy fella in the shed’
In the Doghouse On road trips you get to meet people from all walks of life. Even more if you possess a natural curiosity which makes you want to discover the story behind the front end. Generating new contacts in the digital world is relatively easy. Staying in touch and building a … [Read more...] about ‘The hairy fella in the shed’
Rare Bird London calling
THIS BIRD LANDED IN THE MIDDLE OF THE CUCKOO’S NEST! At a time the world population is fighting invisible killers aiming for our lungs, Konrad Kwietniewski decided the time was right to enter the market with face masks that would not only help motorcyclists preserve their health, but look stylish … [Read more...] about Rare Bird London calling
Use your head, wear a Davida
"Testing, one, two, three!" IN NEARLY THIRTY YEARS the sole remaining British manufacturer of open face motorcycle helmets has carved out a quite niche for itself. The Wirral (near Liverpool) based manufacturer have always chosen their own path guided by the founder David Fiddaman (a.k.a. … [Read more...] about Use your head, wear a Davida
