Boutique Manufacturer
Los Angeles-based ARCH Motorcycle describe themselves as a ’boutique manufacturer’. We would rather describe them as cool dudes that create magnificent bikes.

Co-founded by Gard Hollinger and Keanu Reeves, they produce bespoke production motorcycles in their state-of-the-art, Los Angeles area factory.
They are smart about the way they go about their business too by creating over 200 unique parts in-house, which are proprietary to the currently available ARCH KRGT-1, their first production model, as well as their upcoming ARCH 1s and ARCH Method 143 models.

Designer and builder Gard Hollinger oversees a seasoned staff of devoted craftsmen who hand-assemble each unit to meet their client’s ergonomic and aesthetic preferences. ARCH Motorcycle was founded on the idea of redefining the American performance cruiser. Their bikes are manufactured with the idea to deliver an unrivaled riding and ownership experience through an obsession for innovative design, engineering excellence and dedication to the rider. On their website it reads: ‘Every ARCH Motorcycle is delivered via a uniquely collaborative process tailoring livery and ergonomic fit to each owner. What started off as an exploration of what may be possible in the world of motorcycling has quickly evolved into the benchmark for the premium motorcycle category’.

Phew! Sounds great. Unfortunately the BikeBrewers team has not yet had the pleasure of experiencing their claim to fame in real life, so in the meantime we just have to believe them on their word.

Quest for quality
Anyway, all joking aside, as a result of their quest to create awesome bikes, the boys from LA are teaming up with J.W. Speaker, an LED and emerging lighting technologies designer for automotive, power sports, transport, and industrial products.

J.W. Speaker will provide its LED headlights for all ARCH Motorcycle units built in 2022, including the ARCH KRGT-1 and the upcoming ARCH 1s and ARCH Method 143 models. J.W. Speaker and ARCH Motorcycle will also partner in developing customized LED lighting technology for future ARCH models.

Innovative lighting
To find out what this deal was all about we had a quick call with Trish Logue, Director of Marketing at J.W. Speaker.

According to her “the team at J.W. Speaker are beyond thrilled to be working with ARCH Motorcycle as their lighting partner for 2022 builds and beyond. We look forward to collaborating with the ARCH team. We have been at the forefront of innovative LED lighting designs for decades and developed the world’s first dynamically Adaptive Motorcycle Headlight™, designed to calculate bank angles on a real-time basis, automatically sending light up or down as the motorcycle leans into a corner. ARCH Motorcycle has built its brand around utilizing best-in-class components and we’re proud to be part of its roster of partners.”

So we quickly race back to Gard who responds: “J.W. Speaker has been an important partner of ours for years, so we’re excited to evolve that relationship further as we look ahead to the release of upcoming models like the ARCH 1s. Our riders’ safety is of utmost importance and working alongside a trusted partner like J.W. Speaker with their Adaptive 2 Series headlights ensures we deliver best-in-class lighting technology for all ARCH motorcycles.”

Well, if two people are so happy about working together, magical things are never far away.
We look forward to seeing all those excellent plans come to fruition that will further enhance the pleasure of riding those magnificent machines created on the West Coast.

Even better, we look forward to receiving the invitation from ARCH Motorcycle and J.W. Speaker fly over to test them and serve a live report about all those wonderful things we just read about.

More information
ARCH Motorcycle
J.W. Speaker’s premier LED lighting technologies,

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About the Author: Ron Betist

Ron Betist grew up with motorcycles with a father heading the Amsterdam motorcycle police force. He has been riding (legally) for over 40 years and motorcycles are his true passion. With a life-long career in marketing and sales he has a huge international network. He joined as a contributor at BikeBrewers in 2017 to spread his word about bikes with the rest of the world.

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