“AMSTERDAM, HERE WE ARE!”
On September 28th the well-respected festival ‘Pure & Crafted’ landed on the shores of Amsterdam. After three legendary events in Berlin and one year on the road, the party capital of the Netherlands was selected to host the quinquennial celebrations.
In spite of the fact the milestone festivities were only officially announced late in the summer, the place was buzzing with positive vibes. The BMW sponsored event was benefiting from a lull in the abysmal weather conditions, which caused many events (including some Distinguished Gentleman’s Rides the day after) to be cancelled or postponed.
Even though food trucks and watering holes which were located outside, visitors were well protected from the occasional shower by tents and porch roofs. But for the largest part of the day they were even able to warm themselves in the autumn sun which was shining mildly.
R Nine T anyone?
The majority of the displayed pieces of arts in the shape of custom bikes were safely tucked inside several halls with a lovely ancient industrial atmosphere.
It was very clear BMW Motorrad are the driving force behind this new bash on the Dutch motorcycle calendar. There was no way of avoiding the Bavarian brand. In spite of an array of builds brought in by the builders invited, it would be nice having a little more variety for the next edition.
Having said that, never before has the Bikebrewers team seen such a collection of the marvellous R nine T in such diversity! The design itself is already iconic, but when modifiers leave their mark on a bike, the results are often prodigious.
Royal Enfield managed to balance the scales a bit displaying a few of the new Interceptor and Continental GT models. Not that they were easily recognizable as such. All three bikes presented were absolute gems and the results of pure craftsmanship. Worthy participants in the exhibit.
More from Munich
Across the hall we were able to spend some quality time with the boys from Motoism. Having just published a post on their ‘Starrider’ last week, it was a treat to admire this exquisite build up close and get a P.O.V. feel for this ride. We pocketed the invitation to visit Munich when they are opening their new workshop later this year and get an opportunity to test the bike on the road. Something we can already look forward to.
We love the smell of Nitrous Oxide in the morning!
Soukh and music
Apart from the refined collection of striking builds, the event was livened up by a busy market place where merchants displayed their expedient goods fitting this show like a glove. A nice change from bike events where visitors are bombarded with all sorts of cheap or irrelevant apparel.
A wonderful addition to the event were the bands that performed throughout the day. Pure & Crafted have managed to distinguish themselves by presenting young and upcoming talent with a raw edge. Included in the line-up were names such as Indian Askin, Swedish Death Candy, Bad nerves and headliner Blaudzun.
Not your average bearded rock band, but interesting tunes bouncing from nu-punk to garage rock, blues inspired rock all the way to shimmering psychedelic influences. A treat for the serious music lovers.
Brand new Heritage
Whilst on the subject of clothing; BMW used the occasion to present their new Motorrad Heritage Collection 2020.
Another breath of fresh air! Rather than premiering this awesome line of clothing at Eicma, they decided to give Amsterdam the scoop.
BMW Motorrad are expanding their involvement in the Heritage segment and launching its own Ride & Style collection on the market for the first time. The BMW Motorrad Heritage Collection 2020 features a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots.
Inspired by timeless classics and iconic BMW Motorrad details, the new Heritage Collection combines traditional style with the best of what contemporary and authentic motorcycle lifestyle clothing has to offer. All the materials and textiles used are robust and long-lasting and they fulfil the highest standards of safety and functionality.
Having been able to use all our senses, the Bikebrewers team can confirm that buyers may expect the highest quality, analogous to the level of their automotive products.
History in the making
We are all aware that the history of BMW Motorrad dates all the way back to 1923. The first BMW motorcycle to go into production was the R32 – naturally equipped with an air-cooled, two cylinder flat-twin boxer engine. In 1978, BMW Motorrad became a very smart pioneer in a completely new field, as one of the first serial-production manufacturers in the world to introduce its own rider equipment range.
The Heritage segment was established with the market launch of the BMW R nineT in 2014 and has since become one of the most important segments of the BMW Motorrad brand, which makes us very happy.
Even happier we feel about the segment being set to expand into fully new dimensions next year. BMW Motorrad has announced the launch of a serial-production motorcycle for the second half of 2020, which will mark its entry into the cruiser segment. Another reason for Bikebrewers to schedule a road trip to Bavaria.
Yes, we really like many items in the collection, but for a change all Bikebrewers editors shared the same preference. We are all smitten by the jackets. Prime examples of how cool motorcycle gear can look. We are certain this gear will not come cheap. But looking cool always comes at a price.
Did we have fun?
In conclusion, having spoken to a great number of motorcycle aficionados at the event, Pure & Crafted is unanimously embraced by the community. We all hope that this first edition will be the prelude to many more in the future.
So ‘Yes!’, we all had a great day and feel sorry for all those who have missed this first edition.
Remko van Diggelen